Maximize the effectiveness and efficiency of your phone program with LSG's integrated Web and email solutions.

Voter ID & GOTV

Voter ID calls are typically used to (a) establish the components of a candidate's base of support, (b) determine the best strategy for targeting undecideds with persuasive appeals, and (c) identifying and mobilizing activists.

LSG has developed an innovative and powerful new approach that extends the functionality of voter ID calls.

Our process includes three simple steps:

1. LSG provides custom Web site destinations, which can be integrated into a candidate's existing Web site or used as a standalone component for a campaign's communication program.

2. LSG's voter ID calls include fine-tuned messages that motivate target voters to visit Web site destinations and submit contact information, fill out surveys, make contributions, volunteer, identify themselves as non-English speakers, request assistance for locating polling locations, turning out for events, candidate appearances and rallies.

3. LSG's automated, database-driven Web technologies collect and feed real-time information, profile reports and contact information to campaigns for their on- and off-line GOTV and Election Day programs.

Persuasion calls can be used to (a) build up your candidate's positives, (b) contrast issue positions between candidates, or (c) focus attention on specific characteristics of your opponent's record or professional history.

LSG's integrated Web and email solutions can make your persuasion program much more effective and efficient.

1. LSG provides campaigns with a series of customized, single-issue Web sites that build your candidate's positives, highlight contrasts between candidates, or focus attention on your opponent's record.

2. LSG's persuasion calls combine precision identification of voters' most pressing concerns and important local issues with simple messages that direct target voters to customized Web sites that directly address your candidate's strengths or your opponent's weaknesses.

3. LSG's custom, database-driven Web sites collect voter information, survey responses, contributions, volunteer responses and other information, feeding real-time reports in multiple, secure formats to campaigns.

LSG Strategies provides rapid, cost-effective deployment of Web sites, online fundraising and real time Web events for electoral campaigns.

LSG Web services include:

• Website design: full integration with print/broadcast media campaigns
• Secure online fundraising: check and credit card transactions
• Grassroots activation: voters, volunteers and membership
• Events: webcast video and audio

Flexible Options

Our services can be purchased a la carte, or as an integrated solution, including campaign Web site, intranet, e-mobilization, mixed media, marketing and fundraising features.

Web site design: full integration with print/broadcast media campaigns

We develop fast-loading, visually appealing Web sites with secure back-end database technology. We work closely with campaign personnel to ensure continuity across print, broadcast and other outreach programs. We stream video/audio from ad buys. We provide administrative features for campaign personnel to quickly update and edit Web site content, distribute targeted mass emails and monitor Web site usage with sophisticated tracking software.

Secure online fundraising: check and credit card transactions

We provide a fast and easy way to process online contributions and donations, by credit card or check, using VeriSign® commerce solutions and secure electronic fund transfers. We develop strategies to integrate effective fundraising tools with the overall web and communications program.

Grassroots activation: voters, volunteers and membership

Our communications team works with campaign personnel to craft powerful messages for the right audiences, building integrated Web and email outreach solutions. Backend administrative tools let campaigns develop target email pools (with robust constituent profiles) to conduct the most effective mass emailing and e-newsletter distribution. Rolling email trees, electronic postcards, integrated outreach to mass media, and the branding of online communities ensures Web site usage.

Events: webcast video and audio

We cover important events, streaming video/audio from the field, providing downloadable clips for reporters, Web site visitors, volunteers and potential contributors. We also work with campaign personnel to assemble effective multimedia presentations available at the campaign website.

Learn more about our web technology partner at FlashCampaign.com.