LSG Strategies: Targeting, grassroots organizing and phone contact firm.

LSG Wins 5 Pollie Awards 2003

LSG Strategies Wins Big: 5 Pollie Awards, more than any other phone firm in 2003. LSG sweeps the category for automated phone use in Congressional campaigns (Tim Bishop for Congress; John Dingell for Congress), honorable mention in Governors' campaign (Kathleen Sebelius for Governor) and honorable mention for GOTV (Bishop for Congress).

Sebelius for Governor (Honorable Mention: "Principal")
Bishop for Congress (First Place: "Newsday Editorial")
Bishop for Congress (Second Place: "Sorry for Not Being Funny")
Dingell for Congress (Third Place: "Absentee Ballot")
Bishop for Congress (Honorable Mention GOTV: "Bishop")

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LSG Strategies Manages Turnout Program for Dingell Victory

DINGELL SURVIVES: Dean of House fends off strong fight by Rivers Detroit Free Press, Wed, Aug. 7, 2002

By defeating U.S. Rep. Lynn Rivers in a cutthroat Democratic primary that a national magazine called "one of the most fascinating contests in America," John Dingell preserved both his huge congressional clout and a family dynasty that stretches back to the era of Franklin D. Roosevelt.

Dingell won 59 percent of the final tally with 58,117 votes, while Rivers earned 41 percent or 40,781 votes.

"We have won a significant win," Dingell told about 1,500 cheering supporters at the Dearborn Hyatt Regency Hotel. "It was a lot of hard work by a lot of people. People who walked, who delivered literature. People who pushed doorbells. People who worked at headquarters."

An Old-Style Victory in Michigan; Democratic Base Propels Dingell Washington Post, Thurs., Aug. 8, 2002

In the end, the battle between the Democratic Party's progressive wing and its blue-collar base wasn't even close: Dingell won with 59 percent of the vote to Rivers's 41 percent. While the race may not have implications for the party's future direction, it reminded Democratic leaders who can produce votes in tight elections. "It shows that grass-roots organizing makes a difference," said Democratic Caucus Chairman Martin Frost (Tex.), who supported Dingell.

The district's absentee ballot returns highlighted the strength of Dingell's political operation. In an election that drew 100,000 votes, constituents in Dingell's part of the redrawn district turned in 22,000 absentee ballots by Election Day, compared with 9,000 in Rivers's home base.

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LSG's GOTV and Phone Contact Programs in PA Gubernatorial Primary Delivers Big Southeast Turnout that Propels Ed Rendell to Victory

"The theory was if we wanted an extraordinary turnout over previous primaries, we had to have an extraordinary effort," said Tom Lindenfeld, who masterminded Rendell's field effort..." Philadelphia Inquirer, Wed, May. 22, 2002.

Full Article Below

Rendell got out huge vote in the Philadelphia area

A big election-day effort produced a big turnout and bigger margins in Philadelphia. The numbers were even higher in the near suburbs.

Cynthia Burton, Philadelphia Inquirer, Wed, May. 22, 2002

Ed Rendell beat even his own highest expectations on his home turf, using a massive get-out-the-vote operation to take nearly four of five votes cast in the region.

Not only was his margin ultra-high, so was turnout: 35 percent in the Philadelphia media market, a full five points higher than in Western Pennsylvania. Usually the reverse is true.

Philadelphia truly was a Rendell stronghold. Projections showed that almost 290,000 people voted in the city - nearly equal to the total votes cast in the Democratic mayoral primary in 1999, which featured John Street in a five-way race.

That turnout figure was 90,000 higher than the number the Rendell people said they would be satisfied with.

In the city, Rendell racked up huge margins in North and West Philadelphia, Olney and Roxborough. Casey did not win any ward in the city. He did best in parts of the Northeast and South Philadelphia.

Rendell's margins in the near suburbs were even larger than in the city. Unofficially, he was ahead by more than an 8-1 ratio in Delaware and Montgomery Counties.

In Radnor's Sixth Ward, for example, 227 people voted for Rendell and 15 for Casey.

Turnout in the suburbs was slightly higher than in the city. Bucks, Chester, Delaware and Montgomery Counties moved toward 40 percent.

Rendell worked hard to mobilize the vote in his home base, hoping it would overwhelm high margins Casey expected in the western part of the state.

In the west, Casey was ahead by about a 3-2 ratio in the Pittsburgh media market, but turnout there was lower, around 30 percent. Usually, Pittsburgh leads the way in turnout in Democratic primaries.

On his home field in Scranton, Casey was besting Rendell, taking three of every four votes cast.

The underlying belief of the Rendell campaign was that people in the city still liked him and people in the near suburbs had been waiting for years to vote for him.

Rendell's volume blared through the region yesterday. Seven thousand of his campaign workers flooded the city and surrounding counties. Many were dispatched in 270 minivans, each holding 15 people. Some of the vans were equipped with public-address systems. As people left the city for the suburbs last night, they saw campaign workers handing out literature and holding up Rendell signs.

All that and television ads worked to drive voters to the polls in this region where about 40 percent of the state's registered Democratic voters live.

Casey sought to undermine Rendell's gains by getting his own voters to the polls, and no one else.

Casey used a fine scalpel and Rendell, a big, loud bomb.

More Press on Pennsylvania Gubernatorial Primary

May 2002 - Rendell won the Dem nod May 21, 2002, "earning the chance to become the first" Philly resident "since 1914 to serve" as governor. "Bucking history," Rendell "overpowered" Casey "with an avalanche" of SE PA votes "triggered by high turnout." Rendell "won nearly four out of every five votes cast in the region."

Rendell: "Nobody thought I had a chance to win, because I was the Philadelphia candidate. We are one state. And we can only go forward, folks, if we go forward together." Rendell "carried 10 counties -- the eight" in the Philly media market, "plus Lancaster and Centre Counties" in central PA.Turnout in the SE "was the highest in at least a decade, upending an iron rule of state politics": that W. PA "has more power in statewide elections because it votes at a higher rate.

But this time, turnout in the 12 counties" of the Pittsburgh media market "averaged" 30% of Dem votes, while the Philly media market "produced an estimated" 35% of the votes cast Fitzgerald / Blanchard / Infield, Philadelphia Inquirer, 5/22). The Philly metro turnout figure was 90K "higher than the number the Rendell people said they would be satisfied with" (Burton, Philadelphia Inquirer, 5/22). W. PA analyst Jon Delano said Rendell "did surprisingly well in smaller towns" in SW PA "because he worked hard at it." Delano added that Casey "erred in spending too much time in Harrisburg, and on relying too heavily on negative ads" (Davies, Philadelphia Daily News, 5/22).

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LSG Delivers Winning GOTV and Election Day Strategy for Houston Mayoral Runoff

December 2001- Democratic National Committee asks LSG to provide strategy and implementation of GOTV and Election Day program for the run-off election of Mayor Lee Brown of Houston. In the span of only two weeks, LSG develops targeting strategy, provides integrated phone contact services, and hires and coordinates over 2,000 Election Day workers. LSG's strategic field consulting helps turn out African American and Hispanics in numbers hitting vote goals in key precincts, which secures victory for Mayor Lee Brown.

Despite Sanchez endorsements by Guliani, President Bush, and being outspent three-to-one, LSG's capacity to deliver innovative and effective GOTV and Election Day programs provided a unique advantage that helped deliver an impressive electoral victory for Mayor Lee Brown.

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LSG Provides Targeting and Campaign Strategy that Wins in Nassau County, New Jersey and Virginia

November 2001- LSG's targeting and integrated campaign strategy results in a stunning upset victory for Tom Suozzi, Nassau County Executive, New York. During the primary election, LSG developed an innovative targeting strategy and phone contact program that enabled the Suozzi campaign team to achieve every vote goal proposed by LSG. The integrated services and unconventional thinking that characterizes LSG helped elect the first Democrat to the office of County Executive in over a century.

In Virginia and New Jersey, LSG again demonstrates the unique advantage offered by integrated targeting, phone contact and GOTV services in suburban areas across the country. In Virginia, Mark Warner's campaign took full advantage of LSG's targeting and phone contact services to turn out votes in the Northern Virginia suburbs, defeating Mark Earley 2-to-1 in Arlington County and in the cities of Alexandria and Falls Church. Jim McGreevey won a decisive victory in New Jersey, aided by LSG's powerful suite of targeting and contact services. In New Jersey's major suburban county, Bergen County, McGreevey won by 11 points after losing it by 11 in his 1997 race for governor.

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LSG Wins Top AAPC Pollie Award for Michigan Gore/Lieberman Automated Phone Program

January 2001- LSG wins "Pollie" award from American Association of Political Consultants for best use of automated telephone program during the 2000 election cycle. The message was recorded by Texan Ann Friday, who discussed George W. Bush's record on nursing home standards in Texas and was delivered to nearly 300,000 homes in Michigan during the 2000 general election.

The recording was widely viewed as controversial and quickly put the Bush campaign on the defensive. The substance of the message was proved accurate, and the calls succeeded in reinforcing Gore's message that Bush could not be trusted on issues important to seniors. Gore won Michigan, a key battle ground state, by a comfortable margin.

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